It all started when...
Michelle started working as a Consulting Publisher with Bound Round in December 2016, and has assisted the team in putting an editorial strategy in place, as well as implementing a streamlined approach to combining editorial with campaigns and competitions. She works with the marketing team to create engaging content on the website and for the company's eDMs. She commissions freelance travel writers specialising in the family travel sector, and edits all stories to ensure that they meet the standards of boundround.com. Part of her role is ensuring that the content keeps subscribers engaged and actively participating in the exciting projects that Bound Round initiates.
A little about the brand...
Bound Round is for families that love to explore the world and create great memories. It's for adults thirsty for ways of educating their children while enjoying travel. It's also a travel portal for adults to plan and book trips and things to do that their family will enjoy. The company does this by sharing expert stories about the best family-friendly activities, events and destinations as well as insider tips, reviews and videos from local kids and families. Bound Round's community is engaged through videos and feature stories on its site, newsletters, eDMs and engaging content on relevant social media platforms.
Since its launch in 2014, boundround.com has grown to become a brand that parents and children trust. Families know that boundround.com offers the most up-to-date and relevant information regarding the what, when, where, and how of ‘family time’. boundround.com provides inspiration for all kinds of families, budgets and interests, whether that be events happening in their local area, top day-trips nearby, great family weekend destinations, interstate getaway recommendations or international holiday inspiration. boundround.com covers all the bases. Through Bound Round’s various channels, the team communicates with over 2,000,000 families every year.
Visit Bound Round here
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