stories bychelle
Telling stories, beautifully
How can your brand stand out in a saturated market where most people flick through stories and images as quickly as their fingers can move? What do you need to do, to make someone stop, read your story and then think about it? How do you get them to understand what your company does and what it is that makes your business different? You need to make your story real. It's the passion, experience and knowledge that goes into the creation of great stories that makes them stand out. Copy should be crafted with the professionalism and the care that it deserves, no matter how big or small the piece is. If you have a story (and everyone does), then you need to make sure that it's captured and conveyed as perfectly as it can be. You need to create a story that matters. See more here.
travel features
Travel is not simply about visiting lovely places, its about learning, and growing. It's about stepping out of our day-to-day lives and seeing how other people live, and what the world has to offer. Travel writing might seem easy to some, and it's certainly something many would like to do, but the art of creating a compelling travel tale is something that takes a lot of time, experience and genuine passion for people and places. Great travel writing has the power to inspire others, and to create change. Great travel writing matters.
chefs, food & wine
The way people approach food and wine has changed drastically over the last ten years, and it's been an interesting journey, being involved with wine makers, chefs, producers and restaurateurs. People want to know where their food and wine comes from, and how it is made. Publishing ByChelle takes a personal approach to food and wine. We want the inside story — to understand the people at the coal face, and to feel the passion that they have for what they do. Food, wine and producers matter.
earth time
Just as we all know that we only have one body, we also only have one planet to take care of, so we need to preserve it for future generations. Publishing ByChelle is dedicated to creating stories that inspire people to help others, animals, and the environment. The arts (be it theatre, painting, storytelling or any other form of expression) is a means for people to express their ideas about the world, and in turn, this can also lead to positive change. Art matters, and the planet matters, more than anything.
your business, your success
In today's world, where technology is king and people's attention spans are shorter than ever, the crafting of attention-grabbing sentences and stories is crucial to the success of your business. You also need to keep someone's attention for long enough to get them interested in what your company does, and that's not easy when we're accustomed to absorbing information so quickly. . With words, you can make money. We know that your business matters.