Publishing ByChelle is a boutique multi-platform custom publisher specialising in the travel sector. The company was established in 2017 when Publisher, Founder and Director Michelle Hespe secured the exclusive contracts to publish the inflight magazines for three established Australian airlines: Regional Express (aka Rex Airlines), Airnorth airlines, and Alliance Airlines. Rex’s magazine was relaunched as True Blue, Airnorth’s magazine was relaunched as Together We Fly, and Alliance airlines’ magazine is now called Alliance.
Soon after, a business magazine was created to complement all three airline magazines, called AusBiz.
Publishing ByChelle also publishes Outback Mates for the Outback Queensland Tourism Board, which forms part of a loyalty program for travellers in Outback Queensland.
The company has recently moved into the creation of websites, and regularly takes on contracts as a consulting publisher. Publishing ByChelle creates stories that matter.
Photo: Johan Lolos/Tourism NT