It all started when...
In August 2017, Publishing ByChelle won the contract to publish the inflight magazine for Rex Airlines, which was relaunched in February 2018 as TRUE BLUE magazine.
A little bit about the brand...
Rex Airlines was founded in 2002, and is Australia's largest independent regional airline, serving 58 ports in New South Wales, South Australia, Victoria, Queensland, Tasmania and Western Australia. Its fleet consists of 55 Swedish built Saab 340 turboprop aircraft seating 34 passengers. TRUE BLUE captures the spirit of regional and Outback Australia by focusing on the people who call this great southern land home.
LATEST ISSUE - Aug/Sept 2019